{"id":831,"date":"2025-06-08T05:11:44","date_gmt":"2025-06-08T05:11:44","guid":{"rendered":"https:\/\/pragmatikasolutions.com\/pkediciones\/?post_type=product&#038;p=831"},"modified":"2025-06-09T03:53:50","modified_gmt":"2025-06-09T03:53:50","slug":"planificacion_estrategica_en_la_toma_de_decisiones","status":"publish","type":"product","link":"https:\/\/pragmatikasolutions.com\/pkediciones\/product\/planificacion_estrategica_en_la_toma_de_decisiones\/","title":{"rendered":"Planificaci\u00f3n estrat\u00e9gica en la toma de decisiones"},"content":{"rendered":"<p>La toma de decisiones en las peque\u00f1as y medianas empresas (PYMES) de Latinoam\u00e9rica es un tema crucial para su crecimiento y sostenibilidad que involucran algunos aspectos como:<\/p>\n<ul>\n<li><strong>Centralizaci\u00f3n vs. Descentralizaci\u00f3n<\/strong><\/li>\n<li><strong>Pol\u00edticas Contables<\/strong><\/li>\n<li><strong>Riesgo y Retorno<\/strong><\/li>\n<li><strong>Herramientas de Gesti\u00f3n<\/strong><\/li>\n<li><strong>Transferencia Generacional<\/strong><\/li>\n<\/ul>\n<p>En el presente texto aborda puntos cruciales que se deben considerar para lograr el \u00e9xito sostenible de las pymes, a trav\u00e9s de un caso de estudio producto de investigaci\u00f3n en Chile y que afect\u00f3 a muchas pymes durante el periodo de pandemia COVID-19, no s\u00f3lo en Chile, sino que al igual en Latinoam\u00e9rica.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El texto intenta responder a las interrogantes que se nos presenta en el momento de abordar los procesos de decisiones en entornos empresariales y especialmente en Pymes\u00b4s en sus diferentes acepciones de forma que logre una comprensi\u00f3n de una forma agradable y f\u00e1cil la conducci\u00f3n de dichos momentos, adaptando en funci\u00f3n a las necesidades las estrategias de forma que responda a los requerimientos y aportando soluciones efectivas.<\/p>\n<hr style=\"height: 5px; border-width: 1; color: red; background-color: blue;\" \/>\n<h3 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong>Adquiere \u00e9ste libro en:<\/strong><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>\u200b<\/p>\n<table border=\"0\" width=\"100%\">\n<tbody>\n<tr>\n<td width=\"33%\"><a href=\"https:\/\/www.lulu.com\/en\/en\/shop\/dra-mildred-chiquinquir%C3%A1-burgos-and-dr-ram%C3%B3n-joaqu%C3%ADn-estaba-and-dra-annherys-isabel-paz-and-dr-ubertino-alberto-paz\/reflexiones-sobre-el-proceso-de-investigaci%C3%B3n-cient%C3%ADfica\/paperback\/product-5myrz7.html?page=1&amp;pageSize=4\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-339\" src=\"https:\/\/pragmatikasolutions.com\/pkediciones\/wp-content\/uploads\/2022\/01\/lulu-logo-200x85.png\" alt=\"Lulu\" width=\"151\" height=\"64\" srcset=\"https:\/\/pragmatikasolutions.com\/pkediciones\/wp-content\/uploads\/2022\/01\/lulu-logo-200x85.png 200w, 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srcset=\"https:\/\/pragmatikasolutions.com\/pkediciones\/wp-content\/uploads\/2022\/05\/ediciones-200x56.jpg 200w, https:\/\/pragmatikasolutions.com\/pkediciones\/wp-content\/uploads\/2022\/05\/ediciones-768x217.jpg 768w, https:\/\/pragmatikasolutions.com\/pkediciones\/wp-content\/uploads\/2022\/05\/ediciones-250x71.jpg 250w, https:\/\/pragmatikasolutions.com\/pkediciones\/wp-content\/uploads\/2022\/05\/ediciones-550x155.jpg 550w, https:\/\/pragmatikasolutions.com\/pkediciones\/wp-content\/uploads\/2022\/05\/ediciones-800x226.jpg 800w, https:\/\/pragmatikasolutions.com\/pkediciones\/wp-content\/uploads\/2022\/05\/ediciones-638x180.jpg 638w, https:\/\/pragmatikasolutions.com\/pkediciones\/wp-content\/uploads\/2022\/05\/ediciones.jpg 907w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/td>\n<\/tr>\n<tr>\n<td width=\"33%\">\n<h5 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><em>Formatos impreso<\/em><\/span><\/h5>\n<\/td>\n<td width=\"33%\">\n<h5 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><em>Formatos E-Book e impreso<\/em><\/span><\/h5>\n<\/td>\n<td width=\"33%\">\n<h5 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><em>Para compras desde Colombia y Chile Clic en ADD TO CART O PAYPAL<\/em><\/span><\/h5>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"featured_media":832,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[72,56,37],"product_tag":[22,73,74],"class_list":["post-831","product","type-product","status-publish","has-post-thumbnail","product_cat-gerencia","product_cat-investigacion","product_cat-libros-academicos","product_tag-pragmatika","product_tag-shayra-letelier","product_tag-toma-de-decisiones","first","instock","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/pragmatikasolutions.com\/pkediciones\/wp-json\/wp\/v2\/product\/831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pragmatikasolutions.com\/pkediciones\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/pragmatikasolutions.com\/pkediciones\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/pragmatikasolutions.com\/pkediciones\/wp-json\/wp\/v2\/comments?post=831"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pragmatikasolutions.com\/pkediciones\/wp-json\/wp\/v2\/media\/832"}],"wp:attachment":[{"href":"https:\/\/pragmatikasolutions.com\/pkediciones\/wp-json\/wp\/v2\/media?parent=831"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/pragmatikasolutions.com\/pkediciones\/wp-json\/wp\/v2\/product_brand?post=831"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/pragmatikasolutions.com\/pkediciones\/wp-json\/wp\/v2\/product_cat?post=831"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/pragmatikasolutions.com\/pkediciones\/wp-json\/wp\/v2\/product_tag?post=831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}